Google has announced a price hike for its popular services, YouTube Premium and YouTube Music. The new pricing, effective this week, sees the cost of YouTube Premium and YouTube Music rise to $14 and $11 per month, respectively. This marks an increase of $2 and $1 each from the previous rates.

Following the announcement, speculation began to mount over whether the price increase would extend to grandfathered YouTube Red accounts. These accounts have enjoyed a reduced rate since 2018 when Google rebranded YouTube Red to YouTube Premium. However, an email sent to one such account holder has confirmed that these users will also be subjected to the new pricing structure.

The email, obtained by Android Police, attempts to soften the blow of the price increase. The message states, “As a long-standing and valued member, you are currently paying a lower rate for Premium than the rate available to new subscribers.” Despite this, the email goes on to confirm that the price for these users will also increase to $14, the same rate that new subscribers are required to pay.

This decision is likely to upset many users who have enjoyed the lower rate for several years. It is unclear whether Google plans to offer any additional features or benefits to justify the price increase, or whether they simply believe the existing service offers enough value at the new price point.

In conclusion, Google's price increase for YouTube Premium and YouTube Music applies to all users, including those with grandfathered YouTube Red accounts. While the company's messaging suggests a recognition of the value of long-standing members, it remains to be seen how these changes will impact subscription numbers moving forward. What are your thoughts on the price increase? Be sure to leave a comment below.